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News & Information: Fundraising

Data: Giving Goes Mobile

Wednesday, September 25, 2019   (0 Comments)
Posted by: Jennifer Purcell
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Mobile Giving

Online giving in 2018 ($2.7 billion) was up, accounting for 8.5 percent of all giving, compared to 7.6 percent in 2017, according to a report from the Blackbaud Institute for Philanthropic Impact.

As more people use smartphones and other mobile devices to access the internet, it is becoming a more popular way to donate online. The number of those giving from a mobile device rose to nearly one in four in 2018. “This has grown steadily since 2014, and even higher rates occur for event registration and member purchases,” the report says.

Online Giving via Mobile Device by Year

2014

9%

2015

14%

2016

17%

2017

21%

2018

24%

Source: Blackbaud Institute for Philanthropic Impact, 2018 Charitable Giving Report

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