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Nominations for the 2019 Coors Light Líder of the Year are now open!

Thursday, March 7, 2019   (0 Comments)
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Know a Latino leader who is ready for more and is optimistic about the future? Know someone that helps transform the lives of others in your community?

Nominations for the 2019 Coors Light Líder of the Year are now open!  This is your chance to shine a light on an outstanding, emerging Latino leader who’s making an impact in your community and
help him/her win a $25,000 grant for a local nonprofit

Twelve finalists will be selected from the nominees and receive the title of Coors Light Líder. Each leader will be featured on the program website, social media pages and across digital and print ad campaigns. The Coors Light 2019 Líder of the Year will be selected by online voting and will receive $25,000 to implement a project that benefits the local community. 

Committed to supporting emerging Latino leaders since 2006, the Coors Light Líderes program has highlighted the achievements and vision of more than 170 Hispanic leaders.

Programs developed with the $25,000 grant by previous Líderes of the Year include initiatives for career development tools to empower young professionals, developing a program that provides access to technology for underserved neighborhoods and shining a light on Latino filmmakers.

By nominating someone today, you can help bring attention to the exceptional talent the Latino community has to offer. Be sure to read the nomination criteria below and submit your nominee before May 6, 2019.

On behalf of Coors Light, I thank you for helping us identify the brightest emerging Latino leaders in your community who are ready for more!

2019 Coors Light Líderes Nomination Criteria

  • The nominee must be:
    • Of Hispanic descent, between the ages of 21 and 39 years old and associated with a 501(c) 3 nonprofit (staff or volunteer).
    • A person in good standing in the community who represents the values of the community he/she serves as evidenced by recognition from a local organization, media outlet or other form of public community support.
    • An emerging community leader who through his/her words and actions exemplifies leadership and who works toward establishing noteworthy improvement in the lives of individuals, communities and organizations.
  • Nominees must actively participate in initiatives that involve leadership development, education, environmental stewardship, economic development, volunteerism, or mentoring within a nonprofit or as a volunteer of a nonprofit.
  • Nominees must not have any history of alcohol-related incidents, such as driving while intoxicated.
  • Nonprofits and the public can nominate a leader. The nonprofit organization the nominee is affiliated with must approve/support the nomination.
  • The nominee’s affiliated nonprofit must:
    • Be a 501(c) 3 organization with a commitment to ethical business and social practices.
    • Have a project or program that benefits the Hispanic community. If the nonprofit does not already have such a Hispanic-focused program, the organization must be willing to augment an existing program to include Latinos or create one if their nominee is elected as the leader of the year and receives the $25,000 award.
    • Have existing projects or programs that focus on persons 21 years old and older.
    • Not be exclusively focused on advocacy issues, such as immigration, civic participation and politics.
    • Align with Coors Light corporate social responsibility commitments; and agree to work with Coors Light.

The individual selected as the Coors Light Líder of the Year will win a $25,000 grant for the nonprofit and remain engaged with the program throughout the year.  The grant must be used as follows:

  • Fund a Coors Light-approved community project which would benefit the Hispanic community and is not related to advocacy issues nor serves individuals younger than 21 years of age. 
  • The project will be implemented by the nominee’s nonprofit organization in partnership with Coors Light.  


Carmen Marsans
cm@comunicad.com
703-807-0500



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