The Art and Science of Retaining Digital Donors
March 5, 11:00 a.m. -12:30 p.m.
Cost: $35 for Members, $50 for all others
Retention is your most important fundraising strategy, and your online donors are seriously at risk. Among all your donors, they are the least likely to renew their gifts – unless you take specific, creative steps to engage and thank them. This webinar will help you discover how to maximize the retention rates of your digital donors. We will examine the attributes of online donors, and outline the retention strategies that work best for this slice of your donor database.
Steven Shattuck, Chief Engagement Officer, Bloomerang
Steven Shattuck is chief engagement officer at Bloomerang. He volunteers his time on the Project Work Group of the Fundraising Effectiveness Project and the Study Fundraising Steering Group at the Hartsook Centre for Sustainable Philanthropy at Plymouth University. He is also an AFP Center for Fundraising Innovation (CFI) committee member. Steven has contributed content to the National Council of Nonprofits, AFP, NTEN, and Nonprofit Hub, and is a frequent conference speaker including at AFP International, NAYDO, Cause Camp, ADRP, Nonprofit Storytelling Conference, and Planet Philanthropy. He is a co-author of Fundraising Principles and Practice: Second Edition.